How to Look Amazing, and Where to Go When You Do.

  • 25/4/13

    Let me walk you through the future of magazines, where paper and mobile meet and make sweet music.

    Caroline Issa _ Read more
  • fashion  

    We Love  

    7/10/10

    BEATRICE BOYLE FOR BROWNS

    Chloe loves this... because when you want your sentiment to be understood without words, Beatrice Boyle's 'Gasp' print dress does the talking for you. Marrying the effortlessness of a one-stop outfit with the wow-factor of a well thought-out ensemble, this t-shirt dress is the embodiment of rock 'n' roll. Take the effort out of angst; wear with dark eyes, dark lips and a scowl and it's all you'll need to make 'em gasp.

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  • fashion  

    We Love  

    7/10/10

    PREEN POWER DRESS

    Chloe loves this... because Preen's pink dress is the beauty and the brains. In their wily ways with structure, folds and pleats Thornton and Bregazzi inject a lot of know-how and little bit of rock and roll, making pithy gossip out of the vacant sweetness of the pink dress of old. Women who don this creation are not to be underestimated! Also available in black.

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    7/10/10

    STELLA MCCARTNEY BLAZER

    Chloe loves this… because it's not my boyfriend's, it's mine! In a fresh flash of white, Stella McCartney's beautiful Shantung jacket takes the boyfriend blazer of old by the button holes and casts it aside. Exclaiming all the while that we don't need to walk around looking fantastic in our boyfriends rejects, we independent women have our very own. And ours are better…ours have pearly buttons!

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Fluffy pink and checked trousers for Monday.

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  • We hope so ;) RT @oiselle_sally: @jcbonn I think at the time I was reading @becausemagazine #fashionblog 9:45 PM - 20 May 13
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