3D printing for the home? Life-logging camera? Flat-pack house you can design and build yourself? These are not some in-development projects being researched in a remote high-tech lab at a far corner of the world; they are all part of the “New Industrial Revolution,” lead by Wired. Opening up a Pop-Up store in London for the first time, Wired are bringing the pages of their December issue to life by bringing visionary creative products, exhibits and demonstrations to your doorstep. Exhibiting and offering the opportunity to order products such as the MakerBot 3D printer, ArcBotics Hexapod customisable robot, WikiHouse flat-pack home, and BERG studio’s tiny networked printer that offers you bespoke newspapers every morning, this pop-up is a unique shopping experience that offers a glimpse of the world in 2013. Moreover, Wired have partnered with Samsung who will be unveiling their largest ever 75 inch LED SMART TV screen, which will be linked to a number of interactive showcases such as MakieLab iconic 3D-printed dolls, which could be customised on the screen, young jeans brand Hiut Denim’s History Tag, which links traces the life of each pair, and S[edition]’s Digital Art Gallery, exhibiting works by Damien Hirst, Tracey Emin and Shepard Fairey, which would be available for purchase on smartphones, tablets and SMART TVs. It’s a new industrial era, and there’s never been a better time to catch-up than the present moment: check the website for the full calendar of events, screenings and talks and dive into a vision of the future that is much closer than it seems.
The Wired Pop-Up store will be open from Friday 30 November through to Wednesday 5 December at the Quadrant Arcade, Regent Street, Greater London W1B 5HF. #SamsungWIRED
Text by Maria Dimitrova