Freshwest's products make it hard to keep your hands in your pockets. The apparently rudimentary, seemingly cobbled together aesthetic seems to be achieved thanks to a healthy attitude towards hands-on experimentation, and it's infectious - it makes you want to muck in and make stuff yourself.
A typical Freshwest design is wrapped in playful structures and scaffolds, drawing the shapes of the objects in the space. See the solidly structural yet ethereal symmetry of the golden Scaffold Vase, or the rough sculptural essence of the Brave New World Lamp, apparently put together without any plan. Playfulness is a constant, as seen in the perspective warping mind games of the Pool Table .
Freshwest is Marcus Beck and Simon Macro, and their set up in Pembrokeshire, West Wales, affords them the luxury of perspective in their designs as well as space: every stage of creation, including development, prototyping and fabrication, takes place in their studio and workshop.
And their freshest project? The Tent Pop-Up Café Bar, the meeting point of Tent London at the Old Truman Brewery, conceiving and producing all of its elements. The Pink-Clip-Stick Chandeliercontinues their interests in the structure, a seemingly accidentally woven lamp with dowels and pink pins. The café was completed with the still unrevealed Angle Iron range of tables and chairs, a celebration of row aesthetics, low cost materials and playfulness. More please.
Text by Nuria Gregori
Images courtesy of
Brave New World Lamp