Reddress is a fascinating performance piece involving live
music, innovative design, premium quality fabric and guaranteed
audience participation. The latter is paramount to its success - it
is this component that elevates a Reddress event from the accepted
notions of "multi-media" presentation.
The concept is dynamic, ambitious, and shapes itself to each
venue that is large enough to host it. Involving a mammoth 550
metres of red Kvadrat wool, spanning some 20 metres, Reddress
incorporates a singer in the centre of a raised platform,
accompanying musicians and giant 'pockets' in the folds of the
dress for the audience to tuck themselves in to. The dress
accommodates up to 238 people. You are no longer observing the
performance as a separate entity - as you would a porcelain vase,
or oil painting in a museum. Instead, you are directly feeding into
the performance as the singer rotates herself around the room.
Redress is brought to the London Design Festival by the Finnish
Institute as a precursor to next year's World Design Capital
Helsinki 2012 activities. Vocalist, Emma Salokoski, guitarist,
Jarmo Saari and the Britten Sinfonia all perform. And Salokoski's
powerful renditions of contemporary folk with Saari's ambient
textures on the Theremin, an invisible light wave synthesizer,
creates an involving ethereal atmosphere. The audience are
mesmerised, and the warmth generated by emphatic red lighting and
the wool pockets makes for a uniquely intimate event. "It is about
the music," says Art Director, Johan Olin. Whilst his wife, and
designer, Aamu Song insists that, "the colour leads the way." In
fact, it is neither static design, musical performance or fashion
exhibition. Instead, a welcome blurring of the boundaries between
all disciplines, and one that leaves the audience spellbound.
Reddress starts today and continues until Sunday
25th September. Specific
daytime events are free whilst the evening performances are
ticketed. Wear your best socks, it is a strictly shoe-free
zone.
Reddress.fi
York Hall. 5 Old Ford Rd. Bethnal Green, London E2 9PJ.