The new exhibition at the Design Museum is dedicated to 'exploring the meaning of memory in the digital age, with the demise of the analogue era our relationship and connection with personal memory, photographs, diaries, letters, time and ephemera is changing.' Bad English and press release jibber-jabber aside, the exhibition lives up to the Design Museum name and brand, in that it is well-researched, -historicised and -interpreted for both general and specialised audiences, while remaining beautiful to look at.
Did we mention that the exhibition is about Swarowski?
What the above description is trying to suggest is that the show itself attempts a return to harnessing the tangible, the real - and, by extension, the desirable. Swarovski have a rich history of presenting a platform for experimental commissions in art, design and architecture. The brand is one of the leading commercial fashion organisations to fully embrace new ways of conceptualisation, development and dissemination with a range of partner artists.
In addition to opening up the Swarovski archives, fifteen commissions have been made. The commissioned artists are: Random International, Fredrikson Stallard, Anton Alvarez, Paul Cocksedge, Arik Levy, Philippe Malouin, Ron Arad, Hye-Yeon Park, Hilda Hellström, Marcus Tremonto, Yves Béhar, Maarten Baas, Beta Tank and Because favourites Semiconductor and Troika.