Founded in 2003, DegreeArt.com has been helping graduates and emerging artists sell their work and come to terms with managing the business of being an artist in 'the real world'. Of course, the dream of the artist is to never live in the real world, unfortunately their landlords may suggest otherwise. Film and video art is notoriously difficult to sell. Now, a number of artists on DegreeArt.com's books are up for exhibition and on display at DegreeArt's Execution in the group show audio video.
The aim of the exhibition is to provide a point of entry into the diverse and sometimes bafflingly eccentric world of artists' moving image. Sales for artists' film and video have been on the increase in recent years - its popularity has risen steeply, due in no small part to the number artist-filmmakers whose works have been appropriated into the cinema system. Significantly, artists such as Clio Bernard, Steve McQueen, Gillian Wearing and Ben Rivers have shown that there can be a direct route to a mainstream audience from a grounding in the fine arts.
On display here are eight emerging artists: Alex Ressel, Sonny Sanjay Vadgama, Jessica Sarah Rinland, Rachel Maclean, Dagmar Schurrer, George Petrou, Jasmina Metwaly and Tobias Zehnter. Work by young or emerging artists is looked upon very favourably around Because Magazine, and London is one of the great international hubs for graduating art students. It's what keeps us fresh, and this exhibition gives us a great example as to why.
audio video is at Degree Art Execution until 29 July.