© Victoria and Albert Museum
© Jamie Reid. Photograph by Victoria and Albert Museum
Zaha Hadid Architects
This spring the V&A will present a major exhibition celebrating the best of British design from 1948, the year of the 'Austerity Olympics', to 2012. Over 300 objects will be shown with most of these selected from the V&A's extensive archive.
Homegrown fashion, furniture, fine art, graphic design, photography, ceramics, architecture and industrial products will all be represented. This will be an epic journey from post-war industrialism, to the New Towns such as Harlow and Milton Keynes, to 1960s consumerism, 80s radical art right up to modern day technology and architecture. Expect to see household goods as well as lesser known designs.
The exhibition reminds us of the importance of Britain as a hub of creativity and innovative design even at a time when manufacturing has mostly moved elsewhere. Jaguar, Mini, Concorde, Zaha Hadid, David Hockney, Alexander McQueen, Terence Conran, David Bailey, Vivienne Westwood, David Bowie and Peter Saville are just some of the brands and tastemakers whose work will appear in what will be the definitive retrospective of modern design in this country.
British Design 1948-2012: Innovation in the Modern Age takes place at the V&A from 31st March to 12th August 2012.
Text by Thanh Ma