The area of London known as the East Village is the site of the former Olympic Village built for the 2012 London Olympics. Located next to the Westfield Stratford mall, the first impression is all uniform buildings and planned urban spaces: clean, contemporary but not particularly cool. The opening of the new Blue Tit salon is bringing a touch of much needed character to the area.

Blue Tit currently have salons in Dalston, Clapton, Peckham and Brockley and if you're living in a trendy area of London that lacks a stylish salon there's a very real danger that Blue Tit might open one next to you in the near future. The East Village is the fifth shop that the company have opened in four very busy years. However Andi, the founder swears this is not due to ambitions of world domination to rival the empires of Toni & Guy or Vidal Sassoon. "We haven't even had much of a plan!" he insists. "We’ve got no investment or anything, it’s still completely owned by us, there’s no-one else involved. As we've gone on, the team's grown and with our best team members we want to give them an opportunity to grow, so we open shops with them." Andi is passionate about the characters that work in his salons and is proud of the low staff turnover. 

Blue Tit has become known for its relaxed style that attracts everyone from gents in suits to candy floss hair-coloured hipsters to get their dos done, tended to by stylists that embrace individuality and attentive service over systematically pushing this season's ombre highlights. Following this ethos, the shops don't follow the cookie cutter approach to interior design of other hair salon chains. Each of the five shops has its own distinctive character and decor, designed and overseen by Andi and Perry (the other co-founder). "We are always inspired by the building itself. For the East Village we've gone away from all the recycled stuff and it’s a bit more sleek and industrial", says Andi. Blue Tit East Village is located less than five minutes walk from Stratford International station making it both cool and convenient. 

To celebrate the opening, Blue Tit East Village is currently offering 50% off all services booked until the 7th October. 

Blue Tit East Village
Unit 9, 70 Celebration Avenue
East Village, London, E20 1DB
t: 0208 519 7974
bluetitlondon.com

 

Text by Bora Kwon

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