Ada Ooi, advertising executive turned facialist turned her obsession for skincare into 001 (pronounced double zero one), a line of skincare products combining Western technology with Eastern principles and a dose of London luxury for good measure. Originally famed for her healing facials, she is pouring her know-how into potent and indulgent formulas which are designed to be mixed and played with to create a custom hybrid skincare routine. Ada sat down with us to tell us the story behind her brand and talk us through her skincare philosophy. 


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