BeautyMART, a new concept beauty boutique, is launching at Harvey Nichols, Knightsbridge, this September. Instead of navigating a beauty hall of brands jostling for attention with a territorial approach to selling, you'll find a selection of cult, over-achieving beauty products from all over the world. BeautyMART is the brainchild of Millie Kendall - a beauty entrepreneur with a track record of launching the coolest beauty brands in the UK, including Shu Uemura and Aveda - and Anna-Marie Solowij, the former beauty director of Vogue.
Between them they've had their fingers (and faces and hair…) in every pot of cream around, so their picks are worth paying attention to. "We know that a beauty editor's opinion is important to consumers so we are bringing the power of editorial to retail," says Kendall. Rather than stocking every single product from a line, Anna and Millie have edited down a collection of best-in-show cherry picks from different brands in one space. You'll find Japanese skincare next to French haircare, the quirky next to the cool. With prices on display, tester stations and helpful rather than pushy sales assistants who don't work on commission, BeautyMART is taking the snooty out of beauty.
SEVEN DAYS OF BEAUTY: BeautyMART giveaway
Millie Kendall and Anna-Marie Solowij from BeautyMART take us through their week of beauty essentials which get them through seven days looking and feeling their best. From self tan in a pen to the magic of teal eyeliner, Mille and Anna-Marie reveal their secret little helpers.
We have one set of Millie and Anna-Marie's week of beauty essentials to giveaway. Email "GIVEAWAY" to firstname.lastname@example.org for a chance to win between Saturday 15th September and Friday 28th September. The winner will be selected at random. Winners will be notified by email.