Hourglass arrived in the UK as a beneath-the-radar collection
which came with the faint whisperings of a cult following in the
US. Weeks into its presence in Liberty and at Zuneta, it had
established itself as the coolest thing to happen to cosmetics this
year. Check out Kay Montano using lots of the now bestselling
products in our Beauty Tutorials, and meet CEO and founder, Carisa
Janes.
What or who inspires you?
Art mostly but also music, my dogs and living by the beach in
Venice, California.
How do you conceive your products?
Since we rely on cutting-edge ingredients, most of them are born
in the lab. During the process all the girls in the office, myself
included, become willing guinea pigs. We have an exhaustive
approach to testing new products, shades and textures.
Which one product could you not be without?
Hourglass Veil Mineral Primer. It eliminates redness, softens
fine lines and pores, and creates a smooth canvas for your makeup.
Plus it has SPF 15. I wear it every single day.
What is it about London that inspires you?
So many things in London move me: Architecture, street style and
the women and their love of makeup.
Which other beauty product do you wish you'd
created?
I wish I'd invented mascara. It's such an indispensable
item.
Who makes up your own beauty entourage?
Brows: Tonya Crooks; facialist: Diana Podeanu at Ma Maison de
Beaute; hair in NY: Rachel Coppola at Prive Salon; hair in LA:
Nora Mercado at Umberto.
Who makes up your dream team on a shoot?
We work with a rotating team. Gina Brooke, Madonna's makeup
artist, is our incredible Artistic Director. Last season we shot
with an amazing photographer called Donna Trope, and she's a genius
when it comes to beauty images.
What's next?
In the spring, we're releasing our third foundation which is a
godsend for those with oily complexions. Immaculate Liquid Powder
Foundation is so mattifying is does away with the need to be
constantly touching-up your makeup. It also has clinical levels of
two amazing new anti-ageing ingredients.
Text: Grace Timothy