Michael van Clarke has tousled the tresses of models,
celebrities and even royalty over the years from his London salon,
and eventually ploughed this vast experience base and expertise
into a range of products, touted as anti-ageing for hair.
Combining cashmere proteins and amino acids to strengthen hair
against the daily onslaught of heat styling and UV light, the
products care for each strand to prevent premature breakage - hence
the promise of 3 extra inches.
What's the founding philosophy of your
Life extending hair care. Making the very best
of the hair you have, not just today but as a lifestyle choice and
What or who inspires you?
Excellence in all fields - art, design,
travel, business, nature, music... A life well lived.
How do you conceive new looks?
We are constantly evolving our looks on salon
clients, on models for shoots and shows, and amongst ourselves
through brainstorming sessions and mood boards.
Which women wear your looks most
Our starting point is the individual and how
they look and feel. Being able to take them somewhere they never
thought possible is what inspires us. Whether they are 8 or 80
doesn't really matter if it transforms the way they look and
Which part of the creative process is your
At the core is my Diamond Dry Cut. It's the foundation of a
hairstyle. The judgement and precision that goes into this will
keep the hair looking its best for as long as possible with
In which city are the most beautiful
men and women to be found?
I think where you have the combination of
people carrying themselves with confidence and making an effort
with their personal grooming. Some global cities have this more
naturally but I see it most in London now as well as Milan, Paris
and New York.
We are launching styling products to go with
our very successful 3 More Inches capsule range. These will be
the staples that professionals keep in their kit bag. A
mousse, hairspray and thickening lotion have been developed out of
our professional salon products.
Text: Grace Timothy