Cheerleaders, college sweethearts and running club - Christopher Kane's collection of super-sweet-16 pastels and girlish shapes were the starting point of my favourite look of Milan Fashion Week: Paul Hanlon's full-bodied ponytail.

Modelled around the idea of being aerodynamic for a run around campus, he used Catwalk by TIGI Your Highness Root Boost across the crown to create some serious height, before pin-curling the hair, setting with Catwalk by TIGI Sleek Mystique Look Lock Hairspray. Once the wave was brushed out, the length was pinned into a low ponytail - with wisps and tendrils pulled free on either side - and smoothed out into a soft, glossy texture with Catwalk by TIGI Curlesque Defining Serum. A fine figure of a ponytail.

Text: Grace Timothy

Adam Reed and Paul Percival - the hairdressers you're most likely to find at the end of Noel Gallagher's or The Hurts' barnets, backstage at fashion week setting the season's hair trends and of course, titivating d-list hair into a-list hair at the X Factor HQ. Meet two of the most sought-after hairdressers in the business, who are hosting a hairdressing pop-up in Selfridges' hallowed beauty hall from 30th September to 6th October. It's to mark the launch of their own line of hairdressing products and will give you the chance to rev up your hair with a one-to-one styling consultation. A chance not to be missed.

Percy & Reed 'hair.' includes 16 innovative products made up of 8 care products and 8 styling products, all launching nationally in October.

Text: Grace Timothy

See next season's makeup and hair trends before everyone else: go backstage at London Fashion Week with Because Magazine's Beauty Editor, Grace Timothy. See the biggest names in the beauty business at work creating the looks we'll be clamouring to try.