Next on the LFW agenda: hair. As in New York, we've seen a whole bunch of ponytails, from the roughed up, tousled tendril looks to the sleek, hyper glossy styles. Here is a round-up of Because's favourite looks.
House of Holland: Adam Reed hand-painted Goody barrettes (purchased in Morrisons, don't you know) rose gold to match the heels of the shoes, and blow-dried hair into two sleek sections away from the face, using his brand new Percy & Reed Hair styling products.
Mary Katrantzou: Legendary hairdresser, Sam McKnight created a soft halo of hair, gathered into a low ponytail at the nape of the neck. He misted Pantene Pro-V Classic Hairspray to provide 'bite' and stop the hair from slipping, then gathered the volume into a ponytail, ensuring that a fine veil of hair around the hairline was left loose.
Temperley: A high society girl's clean, polished ponytail was Panos Papandrianos' look to support Alice's Grace Kelly-inspired collection. The key product? Wella Velvet Amplifier to keep hair as straight and glossed-up as possible.
Jonathan Saunders: Paul Hanlon's ponytail came from a deep side-parting, for a look inspired by 1950s Miami girls -perfectly prim and proper, but with a modern twist. He used Fekkai Advanced Brilliant Glossing Sheer Shine Mist to add a polished, glass like finish and set in place using Fekkai Advanced Sheer Hold Hair Spray, pulling wisps away around the crown to keep it fresh.
Vivienne Westwood: Malcolm Edwards created a different look for each girl using L'Oreal Professionel styling products and a LOT of hair pieces. This bouffed-up braid is a perfect way to make the most of ocean-sprayed, sun-frazzled hair next summer.
Text: Grace Timothy