Global Tanning Expert James Read first grabbed our
attention with his ever popular Tanning site 'The
Tantalist'. Starting out as a Sartorialist street snapper
for tans, James has developed the site into an enormous platform
for his work which now graces the elite magazines, catwalks and, of
course, celebrity pins.
We asked James to make some tanning videos exclusively for
Because Magazine and here is the first in a series of two:
this season's 'Retro Tan'.
Other Products used:
Xen Tan Absolute Luxe Dark Lotion, £39.99
He-shi Quick & Easy Express Liquid Tan,
James Top Tanning Tips:
For a wash off, lotion or liquid tan you want to work our way
down the body. Using a tanning mitt, begin by applying the
lotion to the face before working down the body, leaving the hands
and feet till last.
James recommends not using latex gloves as they can actually
tear and rub the skin, which will give you an uneven tan.
Using a mitt or your bare hand will ensure that the tan looks
Glide the product down the body in even strokes. Be
careful not to over rub as the tan will become patchy or
Remember that in all cases, however dark you go, you want your
tan to look natural. If your do want to go darker, apply a
second layer of tan 10 minutes after the first application.
Don't leave your top up till the next day as that will give you
unwanted build up on the skin.
To highlight certain areas of the body for uber toned
definition, work with the natural lines of the body. Using an
instant spray on tan (like L'Oreal Express Spray), spray the
contouring lines and then use a mitt to buff the product into the