Edward Bess, the boy who made beauty editors blush (comparisons were drawn with a popularised vampire - see main image) launched his niche makeup brand in New York back in 2006 with a collection of lipsticks designed to flatter different skintones. The then twenty-year-old (yes, twenty) went on to add in products for eyes and complexion, and brought it to London last year with Zuneta.com. Next up: a skincare range launching this autumn. Ladies and gents, meet Edward Bess.
What's the founding philosophy of your brand?
Less is more - with makeup, a little goes a long way. Also, to design colors that are not based on trend or season.
What's been your proudest moment?
Selling out of Lip Wardrobe my very first day at Bergdorf Goodman
Which models do you love to make up?
I still get excited to do my mom's makeup
In which city are the most beautiful men and women to be found?
It's hard to beat the beautiful faces in London
Which other beauty product do you wish you'd created?
I have always longed to offer skincare and am excited to finally debut my range this Fall - inspired by the Black Sea.
Who makes up your dream team on a shoot?
I am lucky to work with the dream photographer Ruven Afanador. He makes any model look good.
Text: Grace Timothy