Earning Our Attention

If you've been following the red carpet cookie crumbs at the Venice Film Festival this past week, you've seen JW Anderson's womenswear debut on Alice Rohrwacher and Dario Vitale Versace debut look on Julia Roberts. Giorgio Armani continues to dominate the red carpet (it is his home market advantage, after all) but it's no doubt the big brands are out in full force.

So it was Indya Moore’s presence at the Venice La Biennale film festival this week, being the badass that they are, that coincided with them  appearing in EBIT™’s newest [E150] ‘I Love You’ range imagery. Admittedly a more normcore look for sure, but the campaign underscores the label’s singular mission: fashion as an agent of transformation and truth. EBIT™, founded by Simon Whitehouse in the aftermath of the pandemic, doesn’t only produce gender-neutral, organic luxury casual wear—it seeks to ignite conversation around mental health and challenge how the fashion community communicates and advocates for genuine well-being.

Indya Moore achieved international recognition for their groundbreaking role as Angel Evangelista in the FX television series “Pose”. Moore’s portrayal of a transgender woman navigating New York’s vibrant ballroom scene in the 1980s made “Pose” a cultural milestone, especially for its historic casting of transgender actors and its authentic representation of LGBTQ+ lives. Since then, they have been outspoken about how their No-Genocide-in Palestine stance has cost them job opportunities and more.

At the heart of EBIT™ is a bold philosophy. “Enjoy Being in Transition”—a name that subverts financial jargon and recasts it as a rallying cry for personal growth and collective empathy. The brand’s signature—sky blue label and octagon cut-out branding—reflects its ethos: how we reveal or conceal our inner narratives, just as mood and healing shift quietly between the inside and outside worlds. 

EBIT™’s approach goes far beyond garment. Each collection is accompanied by the honest stories of people—like Amina Ladymya and Daniel Moors—whose mental health journeys are carefully documented, fostering empathy and solidarity. Artistic collaborations and narrative-rich campaigns merge music, photography, and the written word to create spaces for vulnerability and dialogue—a cocooning comfort for the wearer and the wider community.

Indya, making headlines for their activism at La Biennale (“STOP THE GENOCIDE” written on a fan’s paper held out for their signature), embodies the label’s conviction: fashion as a platform for vital social discourse. That spirit is captured in Igor Furtado’s imagery—his lens tracing the tension between seen and unseen, echoing EBIT™’s message of sensitive visibility.l

For EBIT™, style is inextricably entwined with purpose and healing. It’s a brand where slow-crafted Italian-made pieces carry more than aesthetic value—they cocoon, empower, and provoke meaningful reflection on what it truly means to be well.