Your Tourist Souvenir Just Got Chicer

Hotel gift shops have officially, finally, caught up with the times. Once upon a time, souvenirs were cute but forgettable at the lobby boutiques of our favourite hotels. Think dishclothes, magnets and postcards. But now, thanks to collaborations like the Ritz x Frame merch, or Passalaqua's Sense of Lake curated edit of fashion and accessories, taking a slice of homegrown culture and portable memories has never felt so chic. Enter Claridge’s, the Mayfair legend that has perfected the art of indulgence (if you haven't been to their champagne bar, do!), with a new collaboration that turns the hotel’s iconic symbols into wearable treasures: Claridge’s Life in Charms, created in partnership with British jewellery designer Annoushka Ducas MBE.

Part of Annoushka’s beloved Life in Charms series, this exclusive collection features seven 18ct gold charms, each adorned with diamonds, mother of pearl, and precious gemstones. They’re playful, whimsical, totally magical — which makes the pairing with  Claridge’s smart. Think of it as mini magic from one of London’s most storied hotels: the Art Deco revolving doors inspired by a jousting tent, the Rocking Zebra in its signature livery, the Bellboy Teddy Bear, and the historic Claridge’s Crest, crafted in 1898 and full of meaning. Each charm tells a story, inviting you to carry a piece of the hotel’s charm — literally — wherever you go.