Ananya Opens Mayfair Flagship

Ananya, the fan-favourite fine jewellery brand founded by Ananya Malhotra, is taking the next step in its growth and opening a Mayfair flagship in Burlington Arcade. The brand, launched in 2017, aims to create fine jewellery inspired by spirituality, Indian tradition, and astrology. Ananya’s unique pieces, and most notably the energy-balancing Chakra collection, quickly garnered the brand a cult following, with stars including Kate Moss sporting their jewellery. Their much-anticipated next step is the launch of their flagship store, aptly located in Mayfair’s Burlington Arcade.

Ornate, luxurious, and steeped in heritage, the Arcade provides the perfect Backdrop for Ananya's two-story boutique. In her words, Burlington’s qualities - “elegance, heritage, and uniqueness” - are guiding principles in every piece the brand creates, so it seems like the perfect locational marriage. Beyond its setting, the store itself is a vision of individuality, with custom joinery, antique furniture, and a tea and elixir bar, which we’re determined to try!

The store’s beating heart? The Constellation Suite, a tented private space in the centre of the store. It’s been hand-embroidered by the second-generation atelier, Julia and Sita, using traditional Indian techniques to capture the brand’s iconic celestial inspiration and timeless ethos. This private client space transcends the boutique far beyond jewellery, crafting a calm, opulent oasis within a glittering postcode.

In an area known for glamour, Ananya’s flagship offers a refreshing take; a space that is stylised yet authentic, organic for both the brand and its customer. Arriving just in time for the festive season, the store offers a welcome break from the madness of seasonal shopping, whilst, of course, providing the ultimate gift selection. It’s a boutique with perfectly balanced energy, if you will.

To discover more about Ananya, click here.