At the end of last year, Story Mfg expanded beyond clothing and into fragrance, launching two scents, with more to come this year. “The brand is a design ethos and a set of principles,” says Saleem, so the progression felt natural to the founders. Working with niche perfumers, they created scents that eschew synthetic ingredients in favour of natural, biodegradable materials. “Fragrance can be toxic and synthetic [...] we wanted to inject our craft ethos into each bottle,” he explains, ensuring that even their perfumes align with their scrupulous sustainable values.
Story Mfg's unwavering dedication to doing better has cultivated a loyal following. "We have evangelical customers!" Saeed proudly declares. As they continue to grow and evolve, Story Mfg remains a shining example of what fashion can achieve when it prioritises ethics, craft, and a positive vision for the future, as well as maintaining a productive relationship with its customers. Leading the way in sustainable fashion, one thoughtfully crafted piece at a time.
Discover more at storymfg.com