The Invisible Coat

Perhaps no garment typifies style better than the trench coat: clean, recognisable and endlessly versatile, it is one of the most important items of clothing to bless the wardrobes of both men and women in the past one hundred years. Don't you wish you could just bottle it?

With Max Mara's Le Parfum, you can. Crafted by perfumers Fabrice Pellegrin and Marie Salamagne, the fragrance opens with buttery tuberose and warm vanilla, before settling into its earthier cedar and sandalwood base. The effect is sturdy, comforting and timeless, like a Max Mara trench – an analogy which is driven home by the design of the bottle, which is contrived to mimic a belt. 

English actress Florence Pugh features as the face of the perfume in a campaign shot by legendary photographer – and friend of the house – Mario Sorrenti. The release of Le Parfum is timely: as Max Mara celebrates its 75th year, it is a fitting tribute to take their most timeless, recognisable forté and distil it into a scent. 

To reiterate this longevity, Le Parfum comes in three sizes: 50ml, 100ml and 150ml – all guaranteed to be refillable. Shop the collection, and more, below.