A new crush

Chanel has announced the launch of Crush Absolu, the first new addition to the Coco Mademoiselle collection in six years. Where its predecessor, L'Eau Privée, was designed as a delicate “nighttime” fragrance, Crush Absolu arrives with an assertive, amber depth.

Created by Chanel’s in-house perfumer Olivier Polge, the fragrance leans into the house's signature amber-woody register: rose, jasmine and patchouli, folding in vetiver and vanilla alongside a brighter opening of grapefruit and lychee. On the perfume, he says it is “an affirmation of the self… It is not about conforming, but about revealing oneself, surprising oneself.” 

Gracie Abrams has been named the face of Coco Mademoiselle Crush Absolu. The resemblance to Gabrielle Chanel herself has been part of the conversation around the casting, both gamines with sharp features and dark hair. Gracie has said about the appointment, “it’s unreal, to be the new face of Coco Mademoiselle. I feel an immense sense of pride.”

The role continues a line of ambassadors that has included Kate Moss and Keira Knightley, whose leather motorbike-suit campaign remains one of the line's most iconic campaigns. Gracie’s appointment marks a new chapter: pared-back, free-spirited and unmistakably her own.

Coco Mademoiselle Crush Absolu launches August 19th, 2026. Shop some of our favourite Chanel Beauty products below!