Rhode hits our shores

As of today, Rhode is officially available to shop at all Sephora stores across the UK no matter how you visit the retailer (web, in person or on their app!). This marks a big win for us UK girlies, as previously Rhode products were only available directly via their website with a long wait of weeks for a little shipment across the pond. Now we have a place in the UK to get our instantaneous fix, one glazing milk facial essential coming my way please!

“We’ve been liaising with Hailey Bieber for a while and had our eyes on Rhode since it burst into the industry, and the brand’s rapid rise has been nothing short of inspiring,” says Priya Venkatesh,  Global  Chief  Merchandising  Officer  at  Sephora.  “Rhode embodies the  kind  of  innovation  and  consumer  connection  that  we  look  for  in  our  partners, making it a natural complement to our portfolio of best-in-class brands. We are thrilled to bring Rhode to our UK beauty fans.” Priya was obviously flipping through her social listening tools and realising what an opportunity there was to bring the viral products to the UK.

Founded in 2022 by Hailey Bieber, Rhode has quickly established itself as a force within beauty, featuring a curated lineup of products backed up by science-based formulas. Everything from pocket-sized cream blushes and barrier restoring creams, to those instantly recognizable lip glosses holding phone cases, Rhode became the benchmark for how to launch a successful celebrity beauty brand given the crazy valuation of her business once she sold to E.L.F. 

The Rhode x Sephora UK launch day festivities have kicked off with an immersive beauty studio, and get to Westbourne Grove station in Notting Hill quick, because three iconic British black cabs are customized with a Rhode makeover, offering exclusive samples for customers starting from today and ending this Wednesday, November 12. 

Head here now to shop Rhode.