If you're as big a fan of Benefit as we are, this one's for you. Known for its quirky packaging, affordable prices, and standout products – like the BADgal BANG! Volumizing Mascara and the iconic Hoola Bronzer – Benefit has taken over Selfridges with the Benemart. 

After its grand week-long opening in the Selfridges Beauty Hall, the Benemart will set up shop downstairs in the Food Hall for a whole month from August 29th. This clever pop-up shop is the perfect place to snag a limited edition gift set, and we’re all for it.

From cult mascara tubes housed in oversized sardine tins, to scrunchable crisp bags and giant EVOO cans choc-full of the beloved brands’ extensive line of products, Benefit has seemingly taken inspo from Anya Hindmarch's successful range of foodie favourites, adding a nostalgic twist to our everyday beauty items.

But it's not just the unique packaging that has us excited – Benemart will also offer exclusive promotions and events throughout its stay. Shoppers can look forward to makeup masterclasses, personalised consultations, and even some surprise giveaways. It’s the perfect opportunity to immerse yourself in the playful world of Benefit and discover new staples to add to your beauty routine.